Conduct Named SAP Strategic AI Partner for SAP Cloud ERP Transformation
5 minutes reading time

Jan Philipp Haas
CEO and Co-Founder
Conduct named a strategic AI partner for SAP Cloud ERP transformation, as customers look to accelerate their cloud migrations and unlock SAP's latest AI Innovations.

ORLANDO — May 12, 2026
Conduct, the AI operating system for enterprise IT, today announced its recognition as a strategic AI partner for SAP Cloud ERP transformations. Customers are increasingly looking to accelerate their RISE transformation journeys. Completing that transition enables enterprises to fully capitalize on SAP's portfolio of enterprise cloud applications running on the Business AI Platform. To help customers get there faster and realize the vision of the Autonomous Enterprise, SAP is deepening its commitment to AI-first tooling across the SAP Cloud ERP migration journey, while working alongside its partner ecosystem to bring these capabilities to hundreds of thousands of customers at scale. Under the partnership, Conduct is on track to become an SAP Endorsed App listed on the SAP Store. SAP Endorsed Apps are a distinct category of solutions within SAP’s partner ecosystem that solve customer challenges by providing additional value by offering holistic, end-to-end business solutions.
"The IT teams we work with are achieving SAP objectives and transformation milestones at a pace and scale that is genuinely extraordinary," said Jan-Philipp Haas, CEO and Co-Founder of Conduct. "For the first time, every stakeholder - from the business leader originating a request to the engineer validating its delivery - is working from the same intelligent platform at a speed that simply was not possible before. Partnering with SAP and the broader partner ecosystem to bring these outcomes to the world's most important businesses is an incredible privilege."
Acting as the shared workbench across the entire SAP change lifecycle, Conduct connects business stakeholders, functional analysts, developers, and testing engineers within a single AI-enabled environment that integrates natively with SAP tooling including Cloud ALM so that teams can work within the systems they already rely on. The result is every role across the delivery chain moving faster, with greater confidence, at every stage of transformation and beyond. Across Conduct’s customer base, teams are seeing an acceleration of 30% or more in transformation workstreams and time-to-value for new features.
"Helping our customers migrate faster is one of SAP's most important priorities," said Sebastian Steinhaeuser, Chief Operating Officer and Member of the Executive Board of SAP SE. "The businesses that complete their migration journey and establish a clean, cloud-native core will be the ones best-positioned to harness the value of AI and become an autonomous enterprise. Conduct is a key enabler for this transition.”
From initial discovery and assessment, to custom code transformation and Clean Core compliance, and to go-live and continuous innovation, Conduct accelerates transformation and change management workflows across the full arc of the RISE with SAP journey. Powered by Conduct's proprietary SAP context engine, which connects across SAP environments and other enterprise systems for full enterprise context, the platform provides teams with the depth of intelligence to act decisively at every step.
Conduct’s agentic AI enables end-to-end tasks to be completed at-pace with unprecedented context and accuracy, including automated fit-gap analyses, production of up-to-date system documentation, and generating, testing, and deploying new code into custom systems. Teams with Conduct operate with a velocity and intelligence that redefines that their SAP systems can deliver whilst driving innovation at speed.
Joint customers include DAX40 companies such as Heidelberg Materials, Daimler Truck, Fraport, and DHL, who already experiencing the impact of working with Conduct.
Customer Perspectives
“SAP Finance Transformations at DHL's scale demand tools that meet our pace and ambition,” said Sascha Tekok, SVP Finance Systems Transformation at DHL. “Conduct will fundamentally change how our teams work, giving every analyst, developer, and engineer a shared AI layer across the change lifecycle that accelerates delivery and brings a depth of system understanding that we couldn’t access before."
“Conduct AI has contributed to accelerating our analytical tasks and processes within our digital department,” said Srinivas Gummadi, Director of Business System Engineering at Heidelberg Materials. “It supports us in further enhancing the quality of our development and configuration. We are pleased that this is translating into faster implementation cycles.”
Conduct will be exhibiting at SAP Sapphire in Orlando, selected by SAP's executive leadership as one of a small number of AI partners to sponsor the event. Conduct will be at Booth 460, hosting a series of engagements throughout the conference, including a customer spotlight talk. Conduct will also be present at SAP Madrid 19-21 May 2026.
About Conduct
Conduct is building the AI operating system for enterprise IT. Conduct uses agentic AI to empower enterprise IT teams, from business stakeholders originating change requests, through functional analysts and developers, to testing engineers validating delivery. Powered by a proprietary SAP context engine that connects across enterprise systems, Conduct acts as the shared workbench across the entire software change lifecycle - bringing coherence and velocity to a process that has historically been fragmented across teams, tools, and handoffs. Integrating natively with SAP tooling including Cloud ALM, Conduct meets teams where they already work. Founded in 2024 and headquartered in London, Conduct is a growing team of 30 with deep heritage in European technology, building category-defining technology at the intersection of enterprise software and applied AI.